Data protection

Privacy Policy

The following data protection declaration of Mustbuy GmbH (JCMaster> Beauty

Responsible

JCMaster> Beauty 20097 Hamburg
Germany
Represented by: Min Li
Telephone: 040 605338698
E -Mail: info@mustbuy.eu or info@jcmaster-beauty.de

Please contact Mr. David Eberst with any concerns: david.eberst@mustbuy.eu

Link imprint: https://jcmaster-beauty.de/pages/impressum

Types of data processed

- Inventory data (e.g., personal master data, names or addresses).
- Contact data (e.g., e-mail, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g. websites visited, interest in content, access times).
- Meta / communication data (e.g. device information, IP addresses).

Categories of data subjects

Visitors and users of the online offer (in the following we refer to the affected persons collectively as "users").

Purpose of processing

- Provision of the online offer, its functions and content.
- Answering contact inquiries and communicating with users.
- Security measures.
- Reach measurement / marketing
- By using our website, you declare yourself (the visitor) agrees that third parties process your IP address in order to determine your location for the purpose of currency conversion. You also consent to this currency being stored in a session cookie on your browser (a temporary cookie that is automatically removed when you close your browser). We do this so that the selected currency remains selected and consistent when browsing our website, so that the prices can be converted into your local currency (the visitor's).

Terms used

"Personal data" is all information that relates to an identified or identifiable natural person (hereinafter "data subject"); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or one or more special features, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

"Processing" is any process or series of processes carried out with or without the help of automated processes in connection with personal data . The term is broad and encompasses practically every handling of data.

"Pseudonymisation" the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without the use of additional information, provided that this additional information is stored separately and is subject to technical and organizational measures that ensure that the personal data are not assigned to an identified or identifiable natural person

"Profiling" any type of automated processing of personal data, which consists in the fact that this personal data is used to identify certain personal aspects that arise relate to a natural person, in particular to analyze or predict aspects relating to work performance, economic situation, health, personal preferences, interests, reliability, behavior, whereabouts or relocation of this natural person n.

The natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data is referred to as the “person responsible”.
< br> "Processor" means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the person responsible.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing. For users from the scope of the General Data Protection Regulation (GDPR), ie the EU and the EEC, the following applies, provided the legal basis is not mentioned in the data protection declaration:
The legal basis for obtaining consent is Art. 6 Para. 1 lit. a and Art. 7 GDPR;
The legal basis for the processing to fulfill our services and the implementation of contractual measures as well as answering inquiries is Art. 6 Para. 1 lit. b GDPR;
The legal basis for the processing to fulfill our Legal obligations are Art. 6 Para. 1 lit. c GDPR;
In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 Para. 1 lit. d GDPR serves as legal basis.
The legal basis for the processing required to perform a task that is in the public interest or in the exercise of official authority lgt, which has been assigned to the person responsible, is Art. 6 Para. 1 lit. e GDPR.
The legal basis for processing in order to safeguard our legitimate interests is Art. 6 Para. 1 lit. f GDPR. The processing of data for purposes other than those for which they were collected is determined according to the requirements of Art 6 Para. 4 GDPR.
The processing of special categories of data (according to Art. 9 Para. 1 GDPR) is determined according to the requirements of Art. 9 Para. 2 GDPR.

Security measures

In accordance with the legal requirements, taking into account the state of the art, the implementation costs and the type, scope, circumstances and purposes of the processing as well as the different probability of occurrence and severity of the risk for the rights and freedoms of natural persons, we make suitable technical and organizational measures to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical access to the data as well as the access relating to it, entering, forwarding, ensuring availability and their separation.Furthermore, we have set up procedures that ensure the exercise of data subject rights, deletion of data and reaction to data threats.We also take the protection of personal data into account during the development or selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and privacy-friendly default settings.

Cooperation with processors, jointly responsible persons and third parties

If we disclose data to other persons and companies (processors, jointly responsible persons or third parties) in the course of our processing, transmit them to them or otherwise grant them access to the data, this is only done on the basis of legal permission (e.g. if a Transmission of the data to third parties, such as payment service providers, is required to fulfill the contract), users have consented, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we disclose, transmit or otherwise grant access to data to other companies in our group of companies, this is done in particular for administrative purposes as a legitimate interest and, furthermore, on a legal basis.

Transfers to third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA) or the Swiss Confederation) or in the context of the use of third party services or disclosure or transfer of data to others If this happens to individuals or companies, this only happens if it is done to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data in a third country only if the legal requirements are met. This means that processing takes place e.g. on the basis of special guarantees, such as the officially recognized determination of a data protection level corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations.

Rights of the data subjects

You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with the legal requirements.

You have accordingly. the legal requirements the right to request the completion of the data concerning you or the correction of the incorrect data concerning you. alternatively to request a restriction of the processing of the data in accordance with the legal requirements.

You have the right to request that the data relating to you that you have provided to us to receive in accordance with the legal requirements and their transmission to to demand other responsible persons.

In accordance with the legal requirements, you also have the right to lodge a complaint with the responsible supervisory authority.

Right of withdrawal

You have the right to revoke your consent with effect for the future.

Right of objection

You can object to the future processing of your data in accordance with the legal requirements at any time. The objection can in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct mail

"Cookies" are small files that are stored on the user's computer. Various information can be stored in the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online offer. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offer and closes his browser. Such a cookie can, for example, store the content of a shopping cart in an online shop or a login status. Cookies are referred to as "permanent" or "persistent" and remain stored even after the browser is closed. For example, the login status can be saved if users visit it after several days. The interests of the users can also be stored in such a cookie, which are used for range measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the person responsible for operating the online offer (otherwise, if it is only their cookies, they are referred to as "first-party cookies").

We can use temporary and permanent cookies and clarify this in the context of our data protection declaration.

If users do not want cookies to be stored on their computer, they will be asked to select the appropriate option in the system settings of their browser to deactivate. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

A general objection to the use of cookies used for online marketing purposes can be made for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ . Furthermore, cookies can be saved by deactivating them in the browser settings. Please note that you may then not be able to use all functions of this online offer.

Deletion of data

The data processed by us will be deleted or restricted in their processing in accordance with the legal requirements. Unless expressly stated in this data protection declaration, the data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention requirements.

If the data are not deleted because they are required for other and legally permissible purposes, their processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be kept for commercial or tax reasons.

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

Business related processing

In addition, we process
- contract data (e.g., subject of the contract, term, customer category).
- payment data (e.g., Bank details, payment history)
from our customers, prospects and business partners for the purpose of providing contractual services, service and customer care, marketing, advertising and market research

Order processing in the online shop and customer account

We process the data of our customers as part of the order processes in our online shop to enable them to select and order the selected products and services, as well as their payment and delivery, or execution.

The processed data includes inventory data, communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing takes place for the purpose of providing contractual services in the context of the operation of an online shop, billing, delivery and customer services. We use session cookies to store the contents of the shopping cart and permanent cookies to store the login status is required by law (e.g. legally required archiving of business transactions for commercial and tax purposes). The information marked as necessary is required for the establishment and fulfillment of the contract. We only disclose the data to third parties within the framework of delivery, payment or within the framework of legal permits and obligations, as well as if this is done on the basis of our legitimate interests, which we inform you about in the context of this data protection declaration (e.g. to legal and tax advisors, Financial institutions, freight companies and authorities).

Users can optionally create a user account in which they can see their orders in particular. As part of the registration, the required mandatory information is communicated to the users. The user accounts are not public and cannot be indexed by search engines. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their retention is necessary for commercial or tax reasons. Information in the customer account remains until it is deleted with subsequent archiving in the event of a legal obligation or our legitimate interests (e.g. in the event of legal disputes). It is up to the users to save their data in the event of termination before the end of the contract.

As part of the registration and renewed logins as well as the use of our online services, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. A transfer of this data to third parties does not take place, unless it is necessary to pursue our legal claims as a legitimate interest or there is a legal obligation to do so.

The deletion takes place after the expiry of statutory warranty and other contractual rights or obligations (e.g., payment claims or performance obligations from contracts with customers), whereby the necessity of storing the data is checked every three years; In the case of storage due to legal archiving obligations, the deletion takes place after their expiry.

External payment service providers

We use external payment service providers, through whose platforms the user and we can carry out payment transactions (e.g., each with a link to the privacy policy, PayPal (https://www.paypal.com/de/webapps/mpp/ua / privacy-full), Klarna (https: //www.klarna.com / de / datenschutz /), Visa (https://wwwvisa.de/datenschutz), Mastercard (https://www.mastercard.de/de-de/datenschutz.html), American Express (https: // www .americanexpress.com / de / content / privacy-policy-statement.html)

As part of the fulfillment of contracts, we use the payment service providers on the basis of Art. 6 Paragraph 1 lit. b. GDPR. In addition, we use external payment service providers on the basis of our legitimate interests in accordance with Art. 6 Paragraph 1 lit. f. GDPR in order to offer our users effective and secure payment options.

About the data processed by the payment service providers includes inventory data such as name and address, bank data such as account numbers or credit card numbers, passwords, TANs and checksums as well as contract, sums and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information about the payment. The data may be transmitted to credit agencies by the payment service provider. The purpose of this transmission is to check your identity and creditworthiness. For this we refer to the terms and conditions and data protection information of the payment service providers.

For payment transactions, the terms and conditions and the data protection information of the respective payment service providers apply, which can be called up within the respective websites or transaction applications. We also refer to these for the purpose of further information and assertion of rights of revocation, information and other data subject rights.

Administration, financial accounting, office organization, contact management

We process data in the context of administrative tasks as well as the organization of our operations, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process in the context of providing our contractual services. The processing bases are Article 6 Paragraph 1 lit. GDPR, Art. 6 Para. 1 lit.f.DSGVO. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our interest in processing lies in administration, financial accounting, office organization, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of the data with regard to contractual services and contractual communication corresponds to the information specified in these processing activities.

We disclose or transmit data to the financial administration, consultants, such as tax consultants or auditors as well as other fee offices and Payment service provider.

Furthermore, on the basis of our business interests, we store information on suppliers, organizers and other business partners, e.g. for the purpose of later contact. We generally store this mostly company-related data permanently.

Business analysis and market research

In order to operate our business economically, to be able to recognize market tendencies, wishes of the contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc. We process inventory data, communication data, contract data, payment data, usage data , Metadata based on Art. 6 Paragraph 1 lit.

The analyzes are carried out for the purpose of business evaluations, marketing and market research. We can take into account the profiles of the registered users with information, e.g. on the services they have used. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the economic efficiency. The analyzes serve us alone and are not disclosed externally, unless they are anonymous analyzes with summarized values.

If these analyzes or profiles are personal, they will be deleted or anonymized upon termination by the user, otherwise after two years from the conclusion of the contract. In addition, the overall business analysis and general tendency determinations are created anonymously if possible.

Participation in affiliate partner programs

Within our online offer, we use customary tracking measures based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer) in accordance with Art. 6 Para. 1 lit. Operation of the affiliate system are required. In the following, we explain the technical background to the users.

The services offered by our contractual partners can also be advertised and linked on other websites (so-called affiliate links or after-buy systems, for example if there are links or services Third parties are offered after the conclusion of a contract). The operators of the respective websites receive a commission if users follow the affiliate links and then take advantage of the offers.

In summary, it is necessary for our online offer that we can track whether users who have signed up for affiliate Links and / or the offers available from us are of interest, who then take advantage of the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our offers are supplemented by certain values ​​that can be part of the link or otherwise, e.g. in a cookie. The values ​​include in particular the starting website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user, and tracking specific values ​​such as advertising material ID, partner ID and categorizations.

The online user IDs we use are pseudonymous values. This means that the online IDs themselves do not contain any personal data such as names or email addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer took advantage of the offer, i.e. concluded a contract with the provider, for example. However, the online ID is personal to the extent that the partner company and we have the online ID together with other user data. This is the only way for the partner company to tell us whether the user has taken advantage of the offer and whether we can, for example, pay out the bonus.

Data protection information in the application process

We process the applicant data only for the purpose and in the context of the application process in accordance with the legal requirements. The processing of the applicant data takes place in order to fulfill our (pre) contractual obligations in the context of the application procedure within the meaning of Article 6 Paragraph 1 lit. b. GDPR Art. 6 Paragraph 1 lit. Communicate applicant data.The necessary applicant data is marked, if we offer an online form, otherwise result from the job descriptions and in principle this includes personal details, postal and contact addresses and the documents belonging to the application, such as cover letters, curriculum vitae and certificates provide additional information.

By submitting the application to us, the applicants consent to the processing of their data for the purposes of the application process in accordance with the type and scope set out in this data protection declaration.

As far as in If special categories of personal data within the meaning of Art. 9 Paragraph 1 GDPR are voluntarily communicated as part of the application process, they are also processed in accordance with Art. 9 Paragraph 2 lit. b GDPR (e.g. health data, such as severely disabled status or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9 Paragraph 1 GDPR are requested from applicants during the application process, they are also processed in accordance with Art. 9 Paragraph 2 lit. are).

If made available, applicants can send us their applications using an online form on our website. The data is encrypted and transmitted to us in accordance with the state of the art.
Applicants can also send us their applications via email. Please note, however, that e-mails are generally not sent in encrypted form and that the applicants themselves have to ensure that they are encrypted. We can therefore not assume any responsibility for the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or sending it by post. Because instead of applying via the online form and e-mail, applicants still have the option of sending us the application by post.

The data provided by the applicants can, in the case of a successful application will be processed by us for the purposes of the employment relationship. Otherwise, if the application for a job offer is unsuccessful, the applicant's data will be deleted. The applicant's data will also be deleted if an application is withdrawn, which the applicants are entitled to at any time Answer follow-up questions about the application and be able to meet our obligations to provide evidence under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax law requirements.

Registration function

Users can create a user account. As part of the registration, the required mandatory information is communicated to the users and processed on the basis of Art. 6 Paragraph 1 lit. b GDPR for the purpose of providing the user account. The processed data includes, in particular, the login information (name, password and an email address). The data entered during registration will be used for the purpose of using the user account and its purpose.

Users can be informed by email about information that is relevant to their user account, such as technical changes. If users have canceled their user account, their data will be deleted with regard to the user account, subject to a statutory retention period. It is up to the users to save their data in the event of termination before the end of the contract.We are entitled to irretrievably delete all user data stored during the term of the contract

As part of the use of our registration and login functions and the use of the user account, we save the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as the users in protection against misuse and other unauthorized use. This data is generally not passed on to third parties, unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Article 6 (1) c. GDPR. The IP addresses are anonymized or deleted after 7 days at the latest.

Klarna (purchase on account, hire purchase, SOFORT

In order to be able to offer you Klarna's payment options, we will transmit personal data, such as contact details and order data, to Klarna. In this way Klarna can assess whether you can use the payment options offered by Klarna and adapt the payment options to your needs. You can find general information about Klarna here . Your personal details will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations .

Contacting

When contacting us (e.g. via the contact form, email, telephone or via social media), the information provided by the user is used to process the contact request and process it in accordance with Art. 6 Para. 1 lit. b. (within the framework of contractual / pre-contractual relationships), Art. 6 Paragraph 1 lit. f. (other inquiries) GDPR processed will be saved.

We will delete the inquiries if they are no longer required. We review the requirement every two years; Furthermore, the statutory archiving obligations apply.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you declare that you agree to the receipt and the procedures described.

Content of the newsletter: We only send newsletters, e-mails and other electronic notifications with advertising information (hereinafter “newsletter”) the consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the consent of the user. Incidentally, our newsletters contain information about our services and us.

Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an email in which you will be asked to confirm your registration. This confirmation is necessary so that nobody can register with someone else's e-mail address. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes saving the time of registration and confirmation, as well as the IP address. Changes to your data stored by the shipping service provider are also logged.

Registration data: To register for the newsletter, it is sufficient to provide your email address. Optionally, we ask you to give a name so that we can address you personally in the newsletter.

The dispatch of the newsletter and the success measurement associated with it are based on the consent of the recipient in accordance with Art. 6 Paragraph 1 lit. a, Art. 7 GDPR in conjunction with Section 7 Paragraph 2 No. 3 UWG or if Consent is not required, based on our legitimate interests in direct marketing in accordance with Art. 6 Paragraph 1 according to the GDPR in conjunction with Section 7 Paragraph 3 UWG.

E-mail advertising without registering for the newsletter and your right of objection

The logging of the registration process is based on our legitimate interests in accordance with Article 6 Paragraph 1 lit. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to prove consent.

Cancellation / Revocation - You can receive it cancel our newsletter at any time, ie revoke your consent. You will find a link to cancel the newsletter at the end of each newsletter. On the basis of our legitimate interests, we can save the unsubscribed email addresses for up to three years before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the previous consent is confirmed at the same time.

Newsletter - Mailchimp

The newsletter is sent via the mailing service "MailChimp", a newsletter distribution platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the shipping service provider here: https://mailchimp.com/legal/privacy/ . The Rocket Science Group LLC d / b / a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection ( https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status= Active ). The shipping service provider is used on the basis of our legitimate interests in accordance with Art. 6 Paragraph 1 lit. f. GDPR and an order processing contract in accordance with Art. 28 Paragraph 3 S. 1 GDPR Use recipients in pseudonymous form, ie without assignment to a user, to optimize or improve their own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for statistical purposes. However, the shipping service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

Newsletter - success measurement

The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is sent from our server or from our server when the newsletter is opened.if we use a shipping service provider whose server is accessed. As part of this access, technical information such as information about the browser and your system as well as your IP address and the time of access are collected.

This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor, if used, that of the shipping service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Unfortunately, a separate revocation of the success measurement is not possible in this case the entire newsletter subscription must be canceled.

Hosting and sending of e-mails

The hosting services we use serve to provide the following services: Infrastructure and platform services, computing capacity, storage space and database services, sending e-mails, security services and technical maintenance services that we provide for the purpose of operation use this online offer.

We, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data from customers, interested parties and visitors to this online offer based on our legitimate interests in an efficient and secure provision of this online offer in accordance with . Art. 6 Para. 1 lit. f GDPR in conjunction with Art. 28 GDPR (conclusion of an order processing contract).

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer). The Tag Manager itself (which implements the tags) does not process any personal data from users. With regard to the processing of users' personal data, reference is made to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html .

Google Analytics

We use Google Analytics, a web analysis service of Google LLC ( "Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by the user is usually transferred to a Google server in the USA and stored there.

Google is certified under the Privacy Shield Agreement and thus offers a Guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).

Google will use this information on our behalf to facilitate the use to evaluate our online offer by users in order to compile reports on the activities within this online offer and to provide us with other services related to the use of this online offer and the internet. In doing so, pseudonymous user profiles can be created from the processed data.

We only use Google Analytics with activated IP anonymization. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and from processing this data by downloading and installing the browser plug-in available under the following link: http: //tools.google.com/dlpage/gaoptout?hl=de .

For more information on data usage by Google, setting and objection options, please refer to Google's data protection declaration ( https: //policies.google.com/technologies/ads ) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ).
< br> The personal data of the users will be deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of " Universal Analytics ". "Universal Analytics" refers to a process by Google Analytics in which the user analysis is carried out on the basis of a pseudonymous user ID and a pseudonymous profile of the user is created with information from the use of different devices (so-called "cross-device tracking") .

Google AdWords and conversion measurement

We use the services of Google LLC, 1600 Amphitheater Parkway, on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) , Mountain View, CA 94043, USA, (“Google”).

Google is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law (https: //www.privacyshield. gov / participant? id = a2zt000000001L5AAI & status = Active).

We use the online marketing process Google "AdWords" to place advertisements in the Google advertising network (e.g. in search results, in videos, on websites, etc.) ) so that they can be displayed to users who have a presumed interest in the ads. This allows us to display advertisements for and within our online offer in a more targeted manner in order to only present users with advertisements that potentially correspond to their interests. If, for example, a user is shown advertisements for products that he was interested in on other online offers, this is referred to as "remarketing". For these purposes, when our and other websites on which the Google advertising network is active, a code is immediately executed by Google and so-called (re) marketing tags (invisible graphics or code, also called " "Web Beacons") integrated into the website. With their help, an individual cookie, i.e. a small file, is saved on the user's device (comparable technologies can also be used instead of cookies). This file records which websites the user has visited, which content he is interested in and which offers the user has clicked, as well as technical information on the browser and operating system, referring websites, visiting time and other information on the use of the online offer.

We also receive an individual "conversion cookie". The information obtained with the help of the cookie is used by Google to generate conversion statistics for us. However, we only find out the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

User data is processed pseudonymously as part of the Google advertising network. This means that Google does not store and process e.g. the name or email address of the user, but processes the relevant data cookie-related within pseudonymous user profiles. In other words, from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymisation. The information collected about the users is transmitted to Google and stored on Google's servers in the USA.

For more information on the use of data by Google, setting and objection options, see Google's privacy policy ( https: //policies.google.com/technologies/ads ) as well as in the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated ). < / p>

Facebook pixel, custom audiences and Facebook conversion

Due to our legitimate interests in analysis, optimization and economic operation of our online offer and for these purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way , Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook") is used.

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ). < br>
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying. With the help of the Facebook pixel, we can also understand the effectiveness of Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the display of Facebook ads can be found in Facebook's data usage guidelines: https://www.facebook.com/policy . Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616 .

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads Follow the instructions for the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads . The settings are platform-independent, ie they are adopted for all devices such as desktop computers or mobile devices.

You can also use cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative ( http : //optout.networkadvertising.org/ ) and also the US website ( http://www.aboutads.info/choices ) or the European website ( http: / /www.youronlinechoices.com/uk/your-ad-choices/ ) object.

Bing Ads

We use conversion and tracking within our online offer based on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Paragraph 1 lit. "Bing Ads" tool from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft stores cookies on the users' devices in order to enable an analysis of the use of our online offer by users, provided that users have reached our online offer via a Microsoft Bing ad (so-called "conversion measurement"). Microsoft and we can recognize in this way that someone clicked on an ad, was forwarded to our online offer and reached a previously determined target page (so-called "conversion page"). We only find out the total number of users who clicked on a Bing ad and were then redirected to the conversion page. No IP addresses are saved. No personal information about the identity of the user is communicated.

Microsoft is certified under the Privacy Shield Agreement and thus offers a guarantee that it will comply with European data protection law ( https://www.privacyshield.gov / participant? id = a2zt0000000KzNaAAK & status = Active ).

If users do not want to participate in the Bing Ads tracking process, you can deactivate the required setting of a cookie via browser settings or the opt Use Microsoft's out page: http://choice.microsoft.com/de-DE/opt-out .

Further information on data protection and the cookies used by Microsoft Bing Users can find ads in Microsoft's privacy policy: https://privacy.microsoft.com/de-de/privacystatement .

Online presence in social media

We maintain an online presence within social networks and platforms in order to be able to communicate with customers, interested parties and users who are active there and to be able to inform them about our services.

We point out that there are data the user can be processed outside the area of ​​the European Union. This can result in risks for the user because, for example, the enforcement of the users' rights could be made more difficult. With regard to US providers who are certified under the Privacy Shield, we would like to point out that they undertake to comply with the data protection standards of the EU Processed for advertising purposes. For example, user profiles can be created from user behavior and the resulting interests of the user. The usage profiles can in turn be used to e.g.To place advertisements inside and outside the platforms that presumably correspond to the interests of the user. Furthermore, data can be saved in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them).

The processing of the users' personal data is based on our legitimate interests in effective user information and communication with users in accordance with Art. 6 Para. 1 lit. f. GDPR. If the users are asked for their consent to the data processing by the respective providers (i.e. declare their consent, e.g. by ticking a check box or confirming a button), the legal basis for processing is Art. 6 Para. 1 lit. a., Art. 7 GDPR.

For a detailed description of the respective processing and the possibilities of objection (opt-out), we refer to the following linked information from the provider.

Also in the case of information requests and the assertion of user rights , we point out that these can be most effectively asserted with the providers. Only the providers have access to the user data and can take appropriate measures and provide information directly. If you still need help, you can contact us.

- Facebook (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland) - Privacy Policy: https: //www.facebook.com/about/privacy/ , Opt-Out: https://www.facebook.com/settings?tab=ads and http: // www .youronlinechoices.com , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active .

- Google / YouTube (Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA) - Privacy Policy: https://policies.google.com/privacy , Opt-Out: https://adssettings.google.com/authenticated , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active .

- Instagram (Instagram Inc., 1601 Willow Road, Menlo Park , CA, 94025, USA) - Privacy Policy / Opt-Out: http://instagram.com/about/legal/privacy/ .

- Twitt he (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) - Privacy Policy: https://twitter.com/de/privacy , Opt-Out: https : //twitter.com/personalization , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active .

- Pinterest (Pinterest Inc ., 635 High Street, Palo Alto, CA, 94301, USA) - Privacy Policy / Opt-Out: https://about.pinterest.com/de/privacy-policy .

- LinkedIn (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland) - Privacy Policy https://www.linkedin.com/legal/privacy-policy , Opt-Out: https: // www.linkedin.com/psettings/guest-controls/retargeting-opt-out , Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active .

- Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) - Privacy Policy / Opt-Out: https://privacy.xing.com/de/datenschu tzerklaerung .

- Wakalet (Wakelet Limited, 76 Quay Street, Manchester, M3 4PR, United Kingdom) - Privacy Policy / Opt-Out: https://wakelet.com/privacy.html .

- Soundcloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) - Privacy Policy / Opt-Out: https://soundcloud.com/pages/privacy .

Integration of services and content from third parties

We use content or service offers within our online offer based on our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) Third-party providers to integrate their content and services, such as videos or fonts (hereinafter referred to as “content”).

This always presupposes that the third-party providers of this content perceive the IP address of the users, since they would not be able to send the content to their browser without the IP address. The IP address is therefore required to display this content. We strive to only use content whose respective providers only use the IP address to deliver the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visiting time and other information about the use of our online offer, as well as being linked to such information from other sources.

Youtube

We embed the videos from the “YouTube” platform provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Data protection declaration: https://www.google.com/policies/privacy/ , Opt-Out: https://adssettings.google.com/authenticated .

Use of Facebook social plugins

We use on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 Para. 1 lit. f. GDPR) social plugins ("plugins") of the social Network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook"). This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and the appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ .

Facebook is under the Privacy Shield Agreement certified and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active ).

If a user selects a function of this online offer calls that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted directly from Facebook to the user's device, which integrates it into the online offer. In doing so, user profiles can be created from the processed data. We therefore have no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs the user according to our level of knowledge.

By integrating the plugin, Facebook receives the information that a user has visited the corresponding page of the Online offer has called. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the relevant information is sent directly from your device to Facebook and saved there.If a user is not a member of Facebook, there is still the possibility that Facebook will find out his IP address and save it. According to Facebook, only an anonymized IP address is saved in Germany.

Purpose and scope of data collection and The further processing and use of the data by Facebook as well as the related rights and setting options to protect the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/ .

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his member data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and contradictions to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ . The settings are platform-independent, i.e. they are adopted for all devices such as desktop computers or mobile devices.

Twitter

Within our online offer, functions and contents of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, can be integrated. This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Twitter.
If the users are members of the Twitter platform, Twitter can call up the above-mentioned content and functions in the profiles there assign the user. Twitter is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active ). Data protection declaration: https://twitter.com/de/privacy , Opt-Out: https://twitter.com/personalization .

Instagram

Within our online offer, functions and contents of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated. This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Instagram. If the users are members of the Instagram platform, Instagram can assign the above-mentioned content and functions to the profiles of the users there. Instagram privacy policy: http://instagram.com/about/legal/privacy/ .

Pinterest

Within our online offer, functions and contents of the Pinterest service, offered by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA, can be integrated. This can include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Pinterest. If the users are members of the Pinterest platform, Pinterest can assign the above-mentioned content and functions to the profiles of the users there. Pinterest data protection declaration: https://about.pinterest.com/de/privacy-policy .

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